The competition’s on! The American Advertising Federation has announced Tide, the United State’s leading laundry detergent, as the 2023-2024 National Student Advertising Competition (NSAC) sponsor.

Throughout the years, Arrowhead Advertising, Florida State’s advertising competition team, has evolved into an award-winning, hands-on program, run by dedicated students. This will be the 35th year of competition for Arrowhead and the team is more than prepared to create an effective campaign for Tide.

“I am incredibly excited to have Tide as our client this year. Tide is a product that many people feel a connection to, and it’s a brand many of our team members have grown up with,” said Arrowhead Team Captain Leah Solomon. “This client will allow us to share an intimate part of ourselves while learning more about the habits and lifestyles of our target audience. We are thrilled to learn more about Tide and the fabric care industry through this process.” 

 

What is Tide?

For over 75 years, Tide has been committed to changing the way laundry is done while always delivering the hardest working laundry detergents. From inventing the first heavy-duty laundry detergent to continuously striving to find more sustainable options – Tide will never stop innovating and evolving with consumers at the heart of everything they do. Tide’s mission is to make caring for clothes so perfect and simple, that people’s lives don’t have to revolve around their laundry.

 

About NSAC

The National Student Advertising Competition is the AAF’s premier college advertising competition that provides more than 2,000 college students with real-world experience in creating a strategic advertising/marketing/media campaign for a corporate client.

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Photo by Arrowhead team member, Gabriel Curtis