We are Florida State's award-winning advertising team

Arrowhead advertising is a team of about 20 Florida State undergraduate students who compete in the American Advertising Federation’s annual National Student Advertising Competition. Arrowhead students spend the year working together to produce an integrated marketing communication campaign for the competition's lead sponsor. In the spring, the team “pitches” the campaign to a panel of industry judges, competing against nearly 150 colleges and universities in a three-phase national competition. 

 

 

The Class

Arrowhead is structured as a two-sequence collaborative learning course led by Dr. Kelly Kelly in the School of Communication. The curriculum is centered around the competition. And the team is student-led with specialized groups working within a hierarchical stucture under the direction of the team captain and creative director. 

Arrowhead Advertising Team

In the fall, students receive a brief from the sponsoring client outlining the marketing problem they must work together to solve. Research, strategy and creativity are central to the endeavor. In the spring, the team brings the campaign to life.

Students present research during class
Non-Trad Research Team

Non-Trad Research Team presenting consumer research to the class during the fall semester for 2023-2024 client, Tide

Students at NSAC advertising competition
Strategy Team

Strategy team at District 4 NSAC in Orlando for 2024 competition sponsor, Tide. Team Captain, Leah Solomon, holds the team's First Place trophy.

Students at the National Student Advertising Competition
Media Planning Team

Media planning team at District 4 NSAC in Orlando for 2024 competition sponsor, Tide.

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Axel Lagregren

FSU Arrowhead alumni

The competition is a multifaceted educational experience. Students develop their skills and understanding under deadline, working alongside their peers to create a purposeful advertising campaign for a real client. 

 

 

Our Students 

Arrowhead's legacy of excellence inspires students to strive high and carry the torch forward. Through the yearlong experience, their conceptual and practical knowledge broadens and their skills sharpen. Many land great roles in top advertising agencies, media companies and brands upon graduation. 

Come Join Us