Recruitment & Applications

Application Status: Closed

The recruitment cycle for the 2026–2027 academic year has concluded. We appreciate the interest from across the university. If you're a  future applicant, please keep honing your craft, building your portfolio, and check back in Spring 2027 for our next recruitment cycle.

A Cross-Functional Team of FSU Talent

Arrowhead Advertising operates as a multidisciplinary agency. We welcome students from every major at Florida State University—from business and communication to psychology, English, and fine arts.

We look for enthusiastic, high-achieving individuals who are ready to commit to professional excellence. Successful candidates typically demonstrate:

  • Focus and desire with a proven track record through classwork, internships, or entrepreneurial ventures
  • A body of work culminating in polished portfolio or resume that shows a commitment to their specific craft
  • Strong academic standing (GPA), awards, and a dedication to their chosen area of study

The Arrowhead Method: Collaborative Learning

Arrowhead is structured as a two-course sequence within the FSU School of Communication, led by Kelly Kelly, Ph.D. Our curriculum is natively centered around the National Student Advertising Competition (NSAC), providing a living lab for integrated marketing communications.

Student-Led Leadership

The agency-styled model operates under a hierarchical structure led by a student Team Captain and Directors. This model ensures that while the curriculum is faculty-guided, the output is entirely student-led—fostering the leadership skills required for the industry today.

Specialized Agency Roles

Students are placed into specialized cross-functional groups that collaborate daily to produce a single, cohesive campaign:

  • Research & Insights: Uncovering the data that drives the strategy
  • Strategy: Building the roadmap for brand success
  • Creative & Design: Developing the visual and conceptual identity
  • Digital/Social Media + Public Relations: Managing the brand voice, activations and earned media
  • Media Planning: Strategizing the placement and impact of the campaign
Arrowhead Advertising video production team filming on location for the 2023-2024 Tide Brand Anthem commercial, which earned a National Ranking in the AAF NSAC competition.
Behind the scenes with the 2023-2024 Video Team filming the "Tide" brand anthem. This campaign went on to secure a National Ranking, showcasing our program's excellence in high-fidelity storytelling and production.

Prepare for the 2027 Cycle

While applications are closed, the path to Arrowhead begins now.

  1. Start by building your portfolio, documenting your best work from classes and internships.
  2. Follow our blog, The Quiver, to understand our methodology and see the caliber of work we produce.
  3. And follow our success by connecting with us on the team's Instagram to see where our alumni go and how our current team is performing.
Arrowhead Advertising video team filming the 2023 competition dress rehearsal at the Turnbull Conference Center, featuring the presentation team and the official title slide on the main screen.
Dress rehearsal at the Turnbull Conference Center. Our 2022-2023 video team captures the presentation team’s pitch, ensuring our performance is polished and professional before heading to the AAF National Student Advertising Competition in Orlando. (Client: Indeed)