By Alex Truex
The battle has begun! Arrowhead Advertising is excited to announce the 2024-2025 National Student Advertising Competition client, AT&T.
Arrowhead, Florida State University’s nationally ranked NSAC team, is known for its hands-on, student-led approach to crafting innovative campaign strategies. Last year, the team made the elite eight who competed in the national competition for competition sponsor Tide, and they are looking forward to cracking this year’s challenge on the AT&T marketing brief.
“After placing sixth nationally last year, we’re eager to build upon our previous Arrowhead experience and add new perspectives to our campaign this year!” said Max Mitchell, Arrowhead team co-captain for the AT&T campaign.
This excitement is shared across the entire Arrowhead team as they approach the upcoming year of campaign development. “For our campaign, we plan to dive into research and strategy development in the fall semester,” Kassidy Saba, Arrowhead team co-captain, explained. “Then we will bring our strategy to life through creative activations in the spring!”
About AT&T
AT&T is an international telecommunications company that provides wireless communication and entertainment services throughout the globe. “As a brand, AT&T has largely been a staple throughout the history of our nation,” Mitchell said. “We are excited to reinvigorate such an illustrious company in an exciting and creative way!”
Saba added, “I’m thrilled to have AT&T as a client, especially given the technology industry’s role at the forefront of innovation. Partnering with them will provide us with the unique opportunity to be directly involved in driving this innovation forward.”
About NSAC
The NSAC is a competition where college undergraduates across America develop a campaign for a corporate sponsoring client. This year NSAC teams will develop a strategy to tackle a marketing challenge presented by AT&T. Over 2,000 students across all teams will face said challenge head-on by creating an integrated campaign. These campaigns are presented to panels of judges in the spring, as teams move through district, regional and national levels of the competition in the summer.
Best of Luck to the 2024-2025 Arrowhead Advertising team: Eva Berggren, Sarah Scott Cook, Suzanna Derby, Veronica Escajeda, Amanda Flinchbaugh, Julie Flinchum, Tanner Hirten, Parker Ladle, Max Mitchell, Lexi Naperala, Carly Nelson, Jackie Ouellette, Kaitlyn Perdomo, Alma Pichardo, Kassidy Saba, Rachel Spurgeon, Bradi Stewart, and Kiera Wicht.
Alex Truex, event coordinator for FSU’s Ad Club and a junior in FSU’s advertising program, wrote this article for the team’s blog; edited by Carly Nelson, Arrowhead team research director