By: Alex Truex The 2023–2024 Arrowhead Advertising team was recently honored with a Student Silver ADDY Award at the 2025 North Central Florida American Advertising Awards for their Tide video brand anthem. The video campaign created by the 2023-2024 video team, titled “Tide: Through the Generations,” was submitted as part of the National Student Advertising …
CONTINUE READINGAuthor: Carly Nelson
2023-2024 Arrowhead Team Awarded Student Silver ADDY Award
Springing into Strategy: Arrowhead Advertising Utilizes Research to Guide NSAC Campaign
By: Carly Nelson & Alex Truex This spring, after spending the previous semester conducting research, Arrowhead Advertising will begin creating activations and deliverables for the American Advertising Federation’s National Student Advertising Competition. The AAF is the nation’s oldest advertising trade association alongside the host of the NSAC, a competition where students create an integrated campaign …
CONTINUE READINGMax Mitchell: 2024 Arrowhead Team Co-Captain
By: Alex Truex Max Mitchell is always down to try something new. Whether he’s leading outdoor pursuit trips, whitewater rafting, hiking the Appalachian Trail, making stained glass windows, or creating narrative horror films, he is always willing to push himself outside of his comfort zone. Arrowhead: How long have you been a digital media productions …
CONTINUE READINGKassidy Saba: 2024 Arrowhead Team Co-Captain
By: Alex Truex Kassidy Saba is always on the go! When she’s not busy with school and leading the Arrowhead team, Kassidy directs creative photoshoots for Strike magazine, the largest student-run pop culture magazine in the nation! She spends her vacation time volunteering at music festivals around the world, the most recent being Envision Costa Rica. …
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