Frances Hanson is the successful Global Director for Ogilvy Consulting. While currently in New York City, her journey in the advertising industry began at Florida State University where she was a part of the Arrowhead Advertising Team. A few weeks ago, Hanson zoomed in to talk to the current team about her advertising experiences that …
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Life After Arrowhead with Frances Hanson
Arrowhead Advertising is Thrilled to Announce the 2024 NSAC Client: Tide!
The competition’s on! The American Advertising Federation has announced Tide, the United State’s leading laundry detergent, as the 2023-2024 National Student Advertising Competition (NSAC) sponsor. Throughout the years, Arrowhead Advertising, Florida State’s advertising competition team, has evolved into an award-winning, hands-on program, run by dedicated students. This will be the 35th year of competition for Arrowhead …
CONTINUE READINGQ&A: Interview with Sean Flynn | 2021 Arrowhead team captain and videographer
No longer a student and now a full-fledged member of the marketing squad at the HOTH, Sean Flynn, Arrowhead’s 2020-2021 team captain and videographer, talks about the creative process involved in creating a 60-second commercial for the 2021 National Student Advertising Competition sponsor Tinder. KK: So how did the idea for the brand anthem come …
CONTINUE READINGQ&A: Interview with Jordan Wiener | 2021 Arrowhead researcher and strategist
By Jenna Harris A graduate student at Florida State University, Jordan Wiener is working toward a master’s in integrated marketing communication in the School of Communication. As a member of Arrowhead’s 2020-2021 team, she worked as a researcher and strategist. She recently sat down with me to talk about her Arrowhead experience, the importance of …
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