Strategy Grounded in Research. Results Driven by Passion.
Arrowhead Advertising is more than a competition team. It is a strategic powerhouse at Florida State University. Under the leadership of Dr. Kelly Kelly, our methodology bridges the gap between academic research and industry-leading execution.
Our 2024 Co-Captains (pictured above) presenting the AT&T strategic brief to the CCI Leadership Board represents the caliber of work we produce. Whether you are a brand partner, an alum, or a student, your involvement fuels the research-driven data that defines our doctorate-led approach.
Join the Arrowhead Network
As students, alumni, and friends of Arrowhead, you are vital to our continued success. Please select your areas of interest below to join our strategic circle.