Arrowhead Advertising Team Takes Home Silver ADDY

Posted by Megan Mohrmann on

By: Carly Nelson

Eve Larkin (left) and Leah Soloman (right) at the North Central Florida ADDY Awards, holding their Student Silver ADDYs.

The 2022-2023 Arrowhead Advertising team recently won a Student Silver ADDY award for their “Search for Something Better” campaign, created for their National Student Advertising Competition (NSAC) client, Indeed. The Arrowhead team was acknowledged at the 2024 North Central Florida ADDY Awards under the cross-platform, integrated campaigns, and consumer campaign category. 

“We were so excited to accept the Student Silver ADDY award for our integrated advertising campaign, it was an honor to work with the 2022-2023 Arrowhead team to develop our Indeed campaign.” Says Leah Solomon — 2022-2023 Arrowhead member and 2023-2024 Team Captain. “It is always an amazing experience to be recognized for our hard work while celebrating and learning from other students and professional creative excellence!” 

 

2024 American Advertising Awards for the North Central Florida American Advertising Federation.

Eve Larkin, 2022-2023 Arrowhead member and 2023-2024 Creative Director, and Arrowhead Faculty Advisor, Dr. Kelly, attended the gala alongside Leah on February 22 in Alachua, Florida to accept the ADDY on behalf of the team. 

Leah, Eve, and the rest of the 2023-2024 Arrowhead team will keep last year’s “Search for Something Better” campaign in mind as they create this year’s NSAC campaign — hopefully bringing home another ADDY for the Arrowhead team.

“I’ve learned so much through my time working on the ‘Search for Something Better’ Indeed campaign.” Says Eve. “This campaign allowed Leah and I to reflect on what we could do better for this year’s campaign and make those adjustments.” 

If the recent praise of last year’s “Search for Something Better” campaign is any indication of the 2023-2024 campaign’s future success, Arrowhead must have lots of great things in store for this year’s campaign.

Congratulations to the 2022-2023 Arrowhead team: Ariana Castillo, Maria Chencinski, Anaya Daniel, Madison Dodd, Jacqueline Esguerra, Kathleen Esguerra, Joseph Farrugia, Stella Graciano-Humberg, Bana Habash, Haneen Kakish, Eve Larkin, Samantha Lawless, Lizzie Monk, Kylee Mukeba, Andrew Neppl, Grace Reed, Cordelia Seymour, Leah Solomon, Austin Sporn, and Brianna Winders.

 

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Carly Nelson, a Sophomore in FSU’s advertising program, wrote this article for the team’s blog.