By: Carly Nelson Florida State’s National Student Advertising Competition (NSAC) team, Arrowhead Advertising, took home first place at the district-level competition. On April 19, Arrowhead emerged victorious at the American Advertising Federation’s District 4 competition in Orlando. The team placed first and earned awards for Best Brand Installation and Best Research and Insight. Arrowhead is …
CONTINUE READINGAuthor: Megan Mohrmann
Arrowhead Advertising Wins District-Level National Student Advertising Competition
Karen Toussaint: Insights and Involvement
By: Carly Nelson Karen Toussaint is a senior majoring in advertising with a minor in hospitality. As a member of Arrowhead’s digital/social team, Karen researches current trends, brainstorms campaign ideas, and creates mock-ups for the team’s ideas. Besides Arrowhead, Karen is extremely involved on FSU’s campus. Karen is a co-founder of the FSU Nolettes, a …
CONTINUE READINGTeam Synergy: The Dynamics Behind the Campaign
By: Emily Montarroyos Having a cohesive team can make or break any organization. Especially on the Arrowhead Advertising team, where collaboration is one of the cornerstones of their creative process. To transition from surveying and collecting data throughout fall semester to the visionary focus required in the spring, coordination is essential. Arrowhead is composed of …
CONTINUE READINGArrowhead Advertising Team Takes Home Silver ADDY
By: Carly Nelson The 2022-2023 Arrowhead Advertising team recently won a Student Silver ADDY award for their “Search for Something Better” campaign, created for their National Student Advertising Competition (NSAC) client, Indeed. The Arrowhead team was acknowledged at the 2024 North Central Florida ADDY Awards under the cross-platform, integrated campaigns, and consumer campaign category. “We …
CONTINUE READINGAnnabel Owen: Director of Videography
By: Carly Nelson Annabel Owen, a senior majoring in advertising with minors in business and Spanish, is serving as the Arrowhead Advertising director of videography this school year. Annabel leads a team of 5, including herself, as they create content for Arrowhead’s National Student Advertising Competition (NSAC) campaign. This semester the video team is creating …
CONTINUE READINGCatch Up with Alumni, Austin Sporn
Meet Austin Sporn, a member of the 2022—’23 Arrowhead Team, where he lent his skills as a copywriter for the campaign client, Indeed. Having graduated with degrees in French language & literature and advertising from FSU in Spring 2023, Austin has transitioned into the realm of project management. We asked Austin to reflect on his …
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