By: Alex Truex Kassidy Saba is always on the go! When she’s not busy with school and leading the Arrowhead team, Kassidy directs creative photoshoots for Strike magazine, the largest student-run pop culture magazine in the nation! She spends her vacation time volunteering at music festivals around the world, the most recent being Envision Costa Rica. …
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Kassidy Saba: 2024 Arrowhead Team Co-Captain
Karen Toussaint: Insights and Involvement
By: Carly Nelson Karen Toussaint is a senior majoring in advertising with a minor in hospitality. As a member of Arrowhead’s digital/social team, Karen researches current trends, brainstorms campaign ideas, and creates mock-ups for the team’s ideas. Besides Arrowhead, Karen is extremely involved on FSU’s campus. Karen is a co-founder of the FSU Nolettes, a …
CONTINUE READINGTeam Synergy: The Dynamics Behind the Campaign
By: Emily Montarroyos Having a cohesive team can make or break any organization. Especially on the Arrowhead Advertising team, where collaboration is one of the cornerstones of their creative process. To transition from surveying and collecting data throughout fall semester to the visionary focus required in the spring, coordination is essential. Arrowhead is composed of …
CONTINUE READINGArrowhead Advertising Team Takes Home Silver ADDY
By: Carly Nelson The 2022-2023 Arrowhead Advertising team recently won a Student Silver ADDY award for their “Search for Something Better” campaign, created for their National Student Advertising Competition (NSAC) client, Indeed. The Arrowhead team was acknowledged at the 2024 North Central Florida ADDY Awards under the cross-platform, integrated campaigns, and consumer campaign category. “We …
CONTINUE READINGAnnabel Owen: Director of Videography
By: Carly Nelson Annabel Owen, a senior majoring in advertising with minors in business and Spanish, is serving as the Arrowhead Advertising director of videography this school year. Annabel leads a team of 5, including herself, as they create content for Arrowhead’s National Student Advertising Competition (NSAC) campaign. This semester the video team is creating …
CONTINUE READINGLife After Arrowhead with Frances Hanson
Frances Hanson is the successful Global Director for Ogilvy Consulting. While currently in New York City, her journey in the advertising industry began at Florida State University where she was a part of the Arrowhead Advertising Team. A few weeks ago, Hanson zoomed in to talk to the current team about her advertising experiences that …
CONTINUE READINGThe Story Behind Arrowhead with Barry Solomon | Arrowhead Founder
By Hannah Kakish. Arrowhead Advertising is FSU’s award-winning advertising competition team that competes in the American Advertising Federation’s annual National Student Advertising Competition. This team has participated in the competition for about three decades. Barry Solomon, Arrowhead Advertising founder, shares the story behind this student-based agency and some memorable moments during this transformative time. “Around …
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