The Intersection of Academic Rigor and Agency Excellence

Welcome to Arrowhead Advertising, Florida State University’s award-winning student agency. Under the faculty leadership of Kelly Kelly, Ph.D., our cross-functional team of FSU undergraduates competes annually in the AAF National Student Advertising Competition (NSAC). From our dedicated laboratory at the FSU Stadium, we transform primary research into national-ranking campaigns, bridging the gap between student learning and industry-standard performance.

Elite Performance

We are a consistently top performing team, ranking 6th nationally in 2024 and 2020, and 3rd place in 2017.

History & Rankings

Strategic Research

We operate as a student-led competitive agency, specializing in primary research, consumer insights, and integrated media strategy.

About the Program

Award-Winning Work

Recent 2025 accolades include two Silver ADDYs for our AT&T "Connecting Changes Everything" campaign.

Meet the Team

Insights from the Lab

Celebrating Arrowhead’s milestones and alumni success + exploring the research behind our national campaigns and the transformational learning that happens when students take the lead.

November 24, 2025

FSU Ad Club New York Immersion Trip: Inspiring the Next Generation of Advertising Leaders

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November 7, 2025

Leading with Vision: A Conversation with Arrowhead Captain

Tanner Hirten headshot

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March 27, 2025

2023-2024 Arrowhead Team Awarded Student Silver ADDY Award

2023-2024 Arrowhead Video Team

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Join the Legacy

Applications for the 2026–2027 academic year are now closed. We invite prospective students from all majors to continue honing their craft and check back in Spring 2027 for our next recruitment cycle.

Portfolio Tip: Use this time to build a body of work through internships and extracurriculars that demonstrates your focus and desire to work in the industry.

Application Details