We are Florida State's award-winning advertising team

Arrowhead advertising is a team of about 20 Florida State undergraduate students who compete in the American Advertising Federation’s annual National Student Advertising Competition. Arrowhead students spend the year working together to produce an integrated marketing communication campaign for the competition's lead sponsor. In the spring, the team “pitches” the campaign to a panel of industry judges in a three-phase national competition. 

We are a consistently top performing team, placing first in regionals four times in the past five years–2024, 2022, 2021 and 2020. We ranked nationally in 2024, placing 6th, in 2020 placing 6th, and in 2017 placing 3rd.