We are Florida State's award-winning advertising team

Arrowhead advertising is a team of about 20 Florida State undergraduate students who compete in the American Advertising Federation’s annual National Student Advertising Competition. Arrowhead students spend the year working together in a mock agency to produce an integrated marketing communication campaign for the competition's lead sponsor. In the spring, the team “pitches” the campaign to a panel of industry judges in a three-phase national competition. 

We are a consistently top performing team, placing first in regionals four times in the past five years–2024, 2022, 2021 and 2020. We ranked nationally in 2024, placing 6th, in 2020 placing 6th, and in 2017 placing 3rd.

Stay Connected and Shape the Future

As students, alumni, and friends of Arrowhead Advertising, you are vital to our continued success, and we offer two easy ways for you to stay in the loop and get involved.

First, you can sign up for our occasional Arrowhead e-newsletter to receive updates detailing top team achievements, research findings, and success stories. Second, you can directly assist our academic mission by choosing to participate in research studies. Simply sign up to be notified when we launch a new advertising or market research study and you can help us gather valuable data by sharing your insights.